Laundrylux Creative Services
Laundrylux Creative Services (LCS) is a sales initiative that offers complimentary marketing packages to laundromat owners who purchase equipment from Laundrylux. The marketing packages include branding, store signage, interior design consultations, print marketing, and more.
Since 2021, I was in charge of managing all LCS operations, including communication with laundromat owners, developing brand identities, designing print marketing, coordinating print orders, and creating custom designs like billboards, laundry cards, and vending machine wraps for higher tier marketing packages.
In 2022, I worked with over 80 small business owners to kickstart their success.
Branding Spotlight: Bright Bubble
Bright Bubble is a multi-store laundromat business based in New York. They already had a brand identity when they reached out to LCS; however, they had an idea to create a store mascot that matched their current branding. This section will take a look at the development of that mascot, as well as the promotional material I created for their most recent locations.
Initial mascot designs
Final mascot and palette
Final mascot variations
Product mockups
Renovation banner
Grand opening event flyer
Branding Spotlight: The Laundry Rack
The Laundry Rack is a multi-store laundromat business based in West Virginia. As they were opening three full laundromats with equipment purchased from Laundrylux, they were offered multiple custom designs with their marketing package. This section will highlight those custom designs.
*The Laundry Rack’s logo was created by Juan García.
Laundry card design
Billboard design
Direct mail postcards
Vending machine wrap